Ryan Sandoval

Senior Product Manager

Expert in defining and executing product roadmaps, optimizing user experiences, and leading cross-functional teams.

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About Me

Expert in defining and executing product roadmaps, optimizing user experiences, and leading cross-functional teams to deliver significant engagement lift and business impact. Skilled in agile methodologies, data-driven product management, and analytics strategy.

Los Angeles, CA

310.753.0607

RyanSandoval@me.com

linkedin.com/in/RyanSandoval

Work Experience

Senior Product Manager

Live Nation/Ticketmaster Beverly Hills, CA July 2021 - March 2025

  • Directed a 12-person cross-functional team to execute the TM1 enterprise product strategy and roadmap, increasing user engagement by 35% for 15,000+ global clients using agile methodologies.
  • Established governance frameworks and success measures, reducing platform product operations deployment time by 90% through CI/CD pipelines and automated testing, enhancing operational efficiency.
  • Spearheaded analytics strategy with Pendo and Mixpanel, delivering dashboards and briefings on product performance trends, reducing engineering overhead by 85%.
  • Drove employee engagement initiatives, mentoring junior PMs and fostering a collaborative culture that improved team productivity by 20%.
  • Defined business planning processes, aligning cross-functional efforts with strategic goals.

Product Manager

Goldstar Events Portland, OR September 2018 - June 2021

  • Developed and managed the product roadmap for a $50M event platform, launching user acquisition features that reduced CAC to under $1 while maintaining 35% engagement across 100,000 users.
  • Conducted internal and external discovery with stakeholders (Google, Groupon, Yelp), identifying user pain points and funneling insights into the roadmap, contributing 28% to revenue growth.
  • Led an agile transformation of the affiliate product experience, collaborating with engineering and UX to streamline processes, resolve user problems, and support product adoption.
  • Partnered with operations and marketing to optimize Stellar Tickets livestream features, ensuring low CPC/CPA and driving adoption through stakeholder collaboration.

Global Digital Product Manager

Logitech Inc. Newark, CA April 2014 - May 2018

  • Directed an ecommerce site redesign, developing a strategic roadmap that scaled traffic to 12M+ annual views and increased recurring revenue by 6% through user-focused enhancements.
  • Collaborated with international teams to manage discovery and validation, ensuring market-specific features met user needs and aligned with business objectives.
  • Established a metrics framework to track user engagement and conversion KPIs, providing actionable insights for continuous product improvement.

Earlier Roles

Logitech Inc. Irvine, CA April 2011 - April 2014

  • Amplified digital presence by 300,000+ followers through social media strategies, increasing brand awareness by 25% and building foundational leadership skills.

Skills

Product Management

Product Strategy Roadmap Development User Research Agile Methodologies Product Discovery A/B Testing User Experience Market Analysis Competitive Analysis Product Metrics Feature Prioritization Product Launch

Technical

Data Analytics SQL Pendo Mixpanel JIRA Confluence CI/CD Pipelines API Design HTML/CSS JavaScript Product Operations Technical Documentation

Leaders (Content truncated due to size limit. Use line ranges to read in chunks)