Product Leader
Ryan C. Sandoval
Driving growth, engagement, and scalable solutions in tech and entertainment for over 10 years.
About Me
My background, education, and professional journey.
Education
BA Communications, Minor in Political Science
California State University, Fullerton
GPA 3.8 | Dean's List | Phi Beta Delta Honors Society
Certifications & Awards
- Employee of the Quarter (2019)
- Webby Honoree (2014)
- Certified Scrum Product Owner (CSPO), Scrum Alliance
Location
Los Angeles, CA
Contact
Work Experience
My professional journey in product management and digital strategy.
Senior Product Manager - Platform Experience Team
Live Nation / Ticketmaster | Beverly Hills, CA
July 2021 – March 2025
- Led a cross-functional team of engineers and designers to overhaul the TM1 platform, cutting user friction by 35% for 15K B2B clients in 90 days.
- Directed a scalable design system, reducing UI build time by 40% and aligning five engineering teams.
- Spearheaded a CI/CD monorepo implementation, slashing deployment times from 10 minutes to under 1, boosting agility.
- Integrated Mixpanel and Pendo analytics, decreasing support requests by 85% and shaping data-driven strategies.
- Analyzed 100K user data points with Python, uncovering insights that drove decisions and impacted roadmap decisions.
- Mentored two junior PMs, guiding their growth while keeping projects on track.
Product Manager - B2C User Growth and Affiliate Experience
Goldstar Events | Portland, OR
Sept. 2018 – July 2021
- Drove 28% revenue growth—adding $14M to a $50M platform—with features focused on user acquisition and performance metrics.
- Built an automated ad optimization tool, using live metrics to run experiments that boosted engagement and cost-effective growth.
- Worked with Google, Groupon, and Yelp on affiliate partnerships, driving 28% of revenue through experiments and collaboration.
- Grew Stellar Tickets livestream to 10K viewers for a Broadway show, refining digital campaigns with marketing.
- Secured approval for an affiliate system redesign, expanding the team by three engineers and one designer.
Global Digital Product Manager - E-commerce and Brand Marketing
Ultimate Ears (Logitech, Inc.) | Newark, CA
April 2011 – May 2018
- Led the redesign of an e-commerce site, achieving 12M annual views and 6% revenue growth from 2014-2018.
- Collaborated with marketing to boost social reach by 300K, using analytics to optimize user experience.
Skills
My professional toolkit and areas of expertise.
Product Management
Scrum
Kanban
SAFe
Roadmaps
User Stories
OKRs
KPIs
Product Development
Ideation
Data & Analytics
SQL
Python
Mixpanel
Pendo
Google Analytics
Tableau
A/B Testing
Experiments
Technical
Data Pipelines
CI/CD
API Integration
JIRA
Confluence
Figma
HTML
CSS
Collaboration
Cross-Functional Teams
Stakeholder Management
Communication Skills
User Research
Marketing Alignment
Focus Areas
User Acquisition
Revenue Growth
User Experience
Scalability
Growth Initiatives
Get in Touch
Interested in working together? Let's connect.